With the highest smartphone ownership and usage of any demographic group and an unyielding desire for self-expression and image control, African Americans are leveraging digital platforms and technology to move from consumers to creators--of platforms, products, content and financial ecosystems.
Spotify and Nielsen today announced an expansion of their relationship to include the adoption of Nielsen Brand Effect across Spotify in the U.S., Germany, U.K., Australia, Canada, Japan, Mexico, Netherlands, Spain, and France.
Nielsen has released Descubrimiento Digital: The Online Lives of Latinx Consumers, the second report in the company's 2018 three-part diverse intelligence series focusing on the adoption and influence of multicultural consumers in the digital landscape. The report highlights how the digital usage of Hispanic consumers has amplified their influence on American culture.
BASES Product Quick Use is built on the principles of agile product development, which is now being embraced by a growing number of forward-thinking, consumer goods manufacturers, and emphasizes the need for rapid feedback from customers during the innovation process.
The Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement platform that combines the power of the Nielsen Marketing Cloud with J.D. Power’s world-class car-buyer intelligence and insights.
Nielsen Media Impact is a powerful planning system that allows users to understand cross-media reach, frequency and duplication on a local scale using advanced audience segments from Nielsen Scarborough. In addition, this new offering enables advertisers, agencies, and media owners to reach their desired audience in the 25 U.S. Local People Meter Designated Market Areas.
The revamped Nielsen Total Audience Report expands upon its established cross-platform capabilities and provides a complete look at critical media sources and audience behaviors across both traditional and emerging platforms.
Adams Radio Group has entered into a new five-year agreement with Nielsen to provide ratings for its clusters in Fort Wayne, Las Cruces, Salisbury-Ocean City and Tallahassee. The renewal began at the start of July 2018.
Keeping in stride with the accelerated pace of today’s business climate, Nielsen’s Friday morning data delivery will provide the earliest read into the retail and consumer goods marketplace, enabling companies to identify and move on market trends, sooner.
This effort will enhance the value of the television ecosystem through additional data-enabled, targetable premium digital video platforms for programmers, MVPDs, agencies and advertisers to effectively reach consumers.
Sony Crackle, a division of Sony Pictures Television Inc., has selected Nielsen Marketing Cloud to power its addressable advertising capabilities across all devices and platforms including mobile devices, connected TVs, streaming boxes and gaming consoles.
Fresh categories within the U.S. are driving nearly 49% of all dollar growth across the FMCG brick-and-mortar landscape. In fact, within the last year, fresh and perishable foods generated more than $177 billion in sales.
Eighty-two percent of marketers expect to increase their digital spend as a percentage of their total advertising budget and that nearly 80% of marketers plan to increase their investment in analytics or attribution solutions in the next 12 months. The research, based on in-depth U.S.-based CMO interviews and extensive survey data, made it clear that it’s not more data that marketers are looking for, rather better insight.
Nielsen has been granted accreditation by the Media Rating Council for five additional PPM audio markets. This brings the total to 30 PPM audio markets out of 48 that are accredited by the MRC for Nielsen audio’s monthly average quarter hour ratings.
Chobani® LLC, America’s No. 1 Greek Yogurt company, has selected the Nielsen Data Management Platform (Nielsen DMP) to power its cross-screen media campaigns across connected TV (CTV), online video and programmatic channels.
Asian Americans continue to make gains as tech-enabled influencers with unlimited potential. As the fastest growing ethnic group, Asian Americans’ consumer buying power has grown exponentially to $986 billion, up 257% since 2000, versus 97% for the total U.S.
Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.
The second annual Nielsen Design Impact Awards celebrated the real and measurable business impact of outstanding package design and acknowledged some of the most impactful FMCG package redesigns brought to market over the last two years.
With this renewed agreement, Nielsen will continue to deliver industry-leading information and insights to Del Monte Foods, in addition to extend services to fuel the company’s growing needs across new products and channel.
Nielsen and CGA announced the launch of Check-Level Insights Pool data. This latest launch will provide transaction-level insights around sales performance in both chain and independent bars and restaurants across the U.S. beverage alcohol market.
Nielsen announced today the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote real-time smart TV viewership data for deeper insights into audience flow, retention and engagement.
Following the success of the global roll out into the Canadian market, the U.S. Nielsen partner program continues to grow, delivering on its mission to facilitate greater collaboration for the retail and packaged goods industry.
Today, Nielsen announced the commercial availability of Nielsen National TV Out-of-Home Preliminary Reporting. An extension of Nielsen National TV Out-of-Home Service first launched in April 2017, this new report significantly expedites delivery of insights of out-of-home audiences.
Nielsen announced a first-of-its-kind data and technology agreement with IPG Mediabrands, the media management and data arm of Interpublic Group, that will greatly enhance its audience discovery, activation and measurement abilities.
Nielsen and Dollar General will broaden the application of Nielsen's insights and solutions to support Dollar General's strategic initiatives and in-market activation. Nielsen will continue to be the sole measurement provider of Dollar General's account-level sales, trading areas and custom product hierarchy.
Nielsen and Tribune Broadcasting, a division of Tribune Media Company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings across Tribune’s local television stations and markets, as well as national service for its digital subchannel network, Antenna TV.
While media owners, brand and advertisers recognize that branded integrations are a valuable way to reach consumers, many have lacked the tools and understanding needed to accurately compare, measure and ultimately monetize their true value.
Nielsen and Sinclair Broadcast Group, Inc. announced a multi-year renewal agreement for Nielsen TV ratings. The agreement includes a range of services across Sinclair's local stations, digital broadcast networks and national unwired network.
Building on the joint research findings issued in 2017, this second set of insights examines what food and beverage manufacturers and brick-and-mortar retailers need to do to ready themselves for the rising digital grocery landscape, identifying six digital imperatives for omnichannel success.
Nielsen has added Instagram owned measurement into its Social Content Ratings (SCR) platform. This launch marks the first time that Instagram will be measured and delivered by Nielsen's syndicated social TV measurement solution.
Nielsen today announced that Nielsen AI, its self-learning marketing artificial; intelligence technology, has been recognized by R&D Magazine’s R&D 100 Awards as one of the most technologically significant new products of 2017.
Nielsen announced that Turner is the latest media company to access its subscription video on-demand (SVOD) content ratings service. Nielsen SVOD Content Ratings offers subscribing clients the opportunity to see the audience of SVOD programs, providing a more complete picture of overall viewership.
Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.
Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
EchoPoint Media has signed a new measurement agreement for local television ratings and qualitative insights from Nielsen. As part of the renewal, EchoPoint will increase the number of markets for which it uses Nielsen Local TV currency ratings for its media buys to 49 designated market areas.
The Nielsen DMP connects Gracenote viewership data to a wide spectrum of Nielsen, first- and third-party consumer data for person-level consumer insights, as well as hundreds of integrated paid and owned media platforms for marketing activation.
With this renewed agreement, Nielsen will continue to deliver industry-leading information and insights to Sargento, in addition to extend services to fuel the company’s category management, innovation and marketing and sales effectiveness strategies.
Nielsen announced today that it is now offering the industry a syndicated solution to independently measure subscription-based streaming content. Several major television networks and production studios have already signed on to subscribe to this game-changing service.
Nielsen’s 2017 Store Choice Driver Report for the Convenience Channel is a comprehensive analysis for retailers and manufacturers, offering deep insights into why shoppers visit certain stores; how attitudes impact shopper behavior; and how retailers are responding to changing perceptions and attitudes.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced the addition of three new solutions to its existing proprietary financial forecasting platform, Nielsen BASES Volumetric Forecasting. The new modules make financial forecasting easier and more flexible in order to help FMCG companies make more accurate and efficient decisions throughout the entire innovation process.
CBS Corporation has subscribed to Nielsen’s National Out-of-Home Reporting Service, which provides ratings for all programming and commercial content that aired on the network for live plus seven days of time-shifted viewing.
African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021, according to "African-American Women: Our Science, Her Magic," a Nielsen report released today.
Nielsen announced that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, linear TV targeting solution that will benefit marketers, agencies, buying platforms and publishers seeking to plan and buy on demographics beyond age and gender.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Nielsen Brandbank announced the launch of its first, full-service content studio in the U.S. This studio will enable FMCG manufacturers to more cohesively create, enhance, optimize and distribute rich and consistent product content across all digital selling platforms.
Six new companies join Nielsen’s Connected Partner program. They are digitally savvy and socially responsible companies that leverage the power of data and cutting edge technology to empower clients, consumers and the communities they serve to do better.
Byron Allen’s Entertainment Studios, one of the largest independent producers and distributors of first-run syndicated television (TV) programming for broadcast television stations, has signed a long-term agreement with Nielsen (NYSE: NLSN) for linear and digital measurement services.
Nielsen and ALDI announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under this agreement, Nielsen will be ALDI’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the U.S.
Nielsen announced today that it has expanded its preferred analytic relationship with DeMoulas Super Markets Inc., covering measurement and analytic services under the Market Basket grocery retail name.
CEO Mitch Barns joins more than 250 CEOs in taking the CEO Action for Diversity & Inclusion™ pledge, committing themselves—and the organizations they lead—to advance diversity and inclusion in the workplace.
Nielsen and Turner today announced that CNN and Turner Sports will subscribe to Nielsen’s National Out-of-Home Reporting Service. For the agreement, Nielsen will deliver program and commercial ratings for live plus seven days of time-shifted viewing.
The RMO Sales Planner solution will enable FMCG companies to accelerate trade optimization results by bridging the gap between nationally focused price and promotion strategies and the annual plans executed by account teams at a local, retailer-level.
Nielsen announced today that syndicated VOD Content Ratings from nine leading networks, including Turner and Discovery, will be featured as an enhancement to Nielsen Media Impact. VOD Content Ratings is a key component of Nielsen’s Total Audience measurement framework and demonstrates the high-quality audiences engaging with VOD.
Nielsen today announced that premium podcasting company Panoply Media has selected the Nielsen Data Management Platform (DMP) - a core Nielsen Marketing Cloud application - to power in part its Megaphone Targeted Marketplace, which introduces audience targeting to podcasting for the first time.
The Nielsen Music U.S. Mid-Year Report confirms that streaming is still on the rise, with weekly on-demand audio streams surpassing 7 billion for the first time ever, during the week ended March 9. On-demand audio streams have reached over 184 billion streams so far in 2017, a considerable 62.4% increase over the same time period in 2016.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen (and Label Insight announced an expansion to the Nielsen Product Insider solution, now offering the ability to measure sales of ingredients and U.S. government-regulated attributes for non-food categories, including personal care, pet food, over-the-counter medicine and vitamins/supplements.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Nielsen today announced that FOX Sports is the latest media company to subscribe to its National Out-of-Home Reporting Service. The multi-year agreement provides the FOX Sports broadcast network, FS1, FS2 and FOX Deportes with program and commercial ratings for live through live + 7 days of time-shifted viewing.
Nielsen and fred’s Inc. announced an expansion of their long-term relationship with the renewal of data insights and analytics services. With this agreement, Nielsen will become the exclusive account-level data provider for fred’s Pharmacy.
Nielsen has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices.
Through a new alliance, Nielsen and Trax will offer a new, joint-solution known as Shelf Intelligence Suite. This suite includes a syndicated offering that digitizes the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.
Nielsen and Periscope® By McKinsey announced an alliance through Nielsen’s Connected Partner program. Through this collaboration, Periscope’s food retailer and FMCG clients will now have seamless access to Nielsen’s syndicated point-of-sale (POS) data, panel data, a variety of in-store execution monitoring services, and pricing and promotional models, globally.
Nielsen announced that Zenith, which is part of Publicis Media, has signed a new agreement for Nielsen’s Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen’s local currency television ratings data across all 210 DMAs.
The University of Chicago Booth School of Business and Nielsen have expanded their ongoing collaboration with the availability of a new dataset from Nielsen’s Ad Intel Data that provides information for advertising from 2010-2015 for a variety of media with updates available each year.
Nielsen today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced data management platform (Nielsen DMP) to launch the first-ever audio DMP.
Nielsen and Family Dollar will deepen the application of Nielsen's analytics to fuel Family Dollar’s strategic efforts. Nielsen will now be the architect and exclusive provider of Family Dollar’s Trading Area and custom product hierarchy.
Nielsen has signed a renewal agreement with WBBH-TV, the NBC-affiliated television station owned by Waterman Broadcasting Corp. and WZVN-TV, an ABC-affiliated television station serving Fort Myers, Fla., that is licensed to Naples.
Nielsen plans to install nearly 15,000 TV audience meters in approximately 7,000 homes across the 140 markets currently measured by Local TV paper diaries. This effort is part of Nielsen's plan to implement universal electronic television measurement in all 210 Local TV markets.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen announced today that it has renewed its Nielsen Audio agreement with CBS Radio, one of the largest major-market broadcast media operators in the U.S. Nielsen Audio will provide measurement services to CBS Radio’s 117 stations across 26 markets.
Nielsen announced the continued expansion of its Connected Partner Program with the addition of eight new partner companies. Since the program’s launch six months ago, the Nielsen Connected Partner Program has successfully grown into a community of 25 active partners.
Nielsen and The Dieline have announced the winners of the inaugural Nielsen Design Impact Awards at the HOW Design Live Conference in Chicago. The awards recognize some of the most impactful FMCG redesigns over the last two years and celebrate the real and measurable business impact of outstanding package design.
Social Content Ratings has been enhanced to support the analysis of owned and organic activity within the total social TV conversation. These advanced analytics help to inform network media strategies by measuring the engagement with owned and organic content.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen today announced the winners of its 11th annual Automotive Advertising Awards celebrating the most memorable TV ads that aired during 2016. Toyota’s spot was triumphant as the Automotive Ad of the Year.
Nielsen announced today that it has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat for desktop display and video viewable GRP estimates in Digital Ad Ratings.
Nielsen has announced the commercial availability of its national out-of-home reporting service and that ESPN will be the first client. This opt-in service will provide ESPN and other television networks that subscribe with program and commercial ratings for live through live + 7 days of time-shifted viewing.
Today, Nielsen announced the official rollout of its U.S. e-commerce measurement solution, delivering a comprehensive total consumer view of 90% of fast-moving consumer goods online sales within the U.S. market.
By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, Nielsen’s Everyday Analytics suite will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers.
Nielsen has announced the renewal of contracted services for data insights and analytics for RaceTrac convenience stores. As an analytics provider, Nielsen will expand its services to now measure more than 450 RaceTrac convenience stores, covering market metrics for Georgia, Florida, Louisiana and Texas.
Nielsen has realigned the on-premise licensed dining channel of TDLinx into five sub-channels designed to more accurately reflect the current state of this major segment of the on premise environment in the U.S.
Nielsen’s Quick Screen is a cost-efficient innovation tool that allows FMCG manufacturers to quickly test new product ideas and measure their potential. Quick Screen brings quantitative rigor to previously untested innovations—resulting in quick results without compromising on data quality.
Lazer Broadcasting has signed a multi-year renewal agreement with Nielsen Audio. The renewal agreement is across Lazer Broadcasting’s 12 stations in Nielsen Audio-rated markets including Sacramento, San Jose, Riverside, Oxnard-Ventura and Santa Maria.
On March 1, Nielsen Total Content Ratings will have a limited commercial release that will allow subscribing media companies to use their data externally as a way to demonstrate the viewership to their cross-platform content.
Univision has signed a multi-year agreement with Nielsen Audio. The renewal covers all of Univision’s 64 owned and operated stations in 16 markets, which include the top 10 U.S. Hispanic markets, with an audience reach of more than 16.1 million listeners per week.
Nielsen announced today that Pet Retail Brands, the third-largest pet specialty retailer in North America, has chosen Nielsen as its primary analytic provider. With this announcement, Nielsen further expands its coverage within the growing pet retail channel.
Nielsen today announced that CBS Television Stations has signed a multiyear renewal agreement for Nielsen’s Local Television Measurement. The renewal provides local market ratings insights for CBS owned and operated stations in 17 U.S. markets.
Nielsen today announced the launch of Nielsen Product Insider. With this launch, Nielsen’s robust market measurement and Homescan Consumer Panel data are combined with Label Insight’s industry-leading cloud-based product attributes.
Nielsen today launched its Benchmark Media Optimizer. This new solution is an intelligent media allocation tool that allows brands of all sizes to make informed, data-driven decisions, without the requirement of a custom marketing mix study.
Nielsen has announced plans to expand Nielsen Scarborough, the market-leading, in-market consumer insights service, to local markets nationwide. The expansion will add 59 DMAs to the 151 currently measured.
Nielsen and FMI today released a preview of its “Digitally Engaged Food Shopper” analysis. The introductory set of insights from this joint, multi-year initiative offer a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper.
Nielsen today announced the launch of cross-device verification which will be powered by its Digital Ad Ratings. Under the new methodology, Nielsen will conduct measurement of the accuracy of cross-device graph providers, offering an independent third-party measure of their efficacy in verifying consumer identity.
Nielsen today announced that Entravision Communications Corp., a leading media company that reaches and engages U.S. Latinos across acculturation levels and media, has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement.
The multicultural Millennial population consists of almost half of the Millennial generation (42%) and represents local markets that drive 47% of the total U.S. gross domestic product. Nielsen’s new Multiplier Effect report explores key aspects of this population.
Further enhancing the Nielsen Total Audience Strategy, the data from the AT&T set-top boxes, integrated with Nielsen’s gold standard panels, will offer high-quality measurement that leads to a greater understanding of audiences and their viewing trends.
Today, Nielsen announced an expansion of its Connected Partner Program member roster. The newest crop of partners include retail-focused companies such as: 1010data, ciValue, Neogrid, Clear Demand, and RangeMe.
Nielsen, the industry's leading source for music data and insights, today released its 2016 U.S. Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
Nielsen, the world's leading measurement company, and JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.
Nielsen and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry.
Nielsen today announced the launch of advanced analytics through Digital Ad Ratings (DAR). The new service, DAR Publisher Insights, allows digital publishers to unlock analysis from advertising campaign data in a way that articulates the unique value proposition of their audiences and properties.
E-commerce retailers stand to benefit from shoppers' continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report. Consumers across all generations are spending more online, however Millennials are leading the way with 25% planning to increase their online expenditures this holiday season. Overall, 19% of U.S. shoppers are planning to spend more online, up from 17% in 2015.
Today Nielsen (NYSE: NLSN) announced the launch of the Nielsen Shopper Essentials Suite, which provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.
Nielsen announced the release of the 2016 Nielsen eSports Report, a comprehensive look into consumer interaction with one of the fastest growing past-times in the U.S. The second annual report is the most robust of its kind, offering unique and valuable insights into the now 14% of Americans aged 13 and older who are avid fans of eSports.
Nielsen announced that it plans to leverage its Portable People Meter technology and panelists to measure out-of-home viewing for national television clients. Clients that subscribe to this service will receive audience estimates that combine in-home television viewing with out-of-home viewing based on its PPM panels.
Today, Nielsen announced that it will open its consumer packaged goods data and insights to third-party analytic companies on a historic and broad scale, with the launch of the Nielsen Connected Partner Program.
Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud and RevTrax SmartOffers®, that continuously updates offer creative based on real-time changes in consumer behavior.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Nielsen and EthniFacts announced today the launch of the Nielsen Intercultural Affinity Segmentation, which combines the power of Nielsen Homescan Panel with EthniFacts’ CulturSort cross-cultural survey.
Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.
Nielsen announced today that as part of its ongoing effort to advance television measurement, it will expand the use of its Portable People Meter™ technology to provide direct persons measurement for local TV ratings.
Nielsen and Profitero have formed a strategic alliance to provide Profitero’s Digital Shelf 360 suite to CPG companies in Canada. Together, Nielsen and Profitero will allow CPG companies to correlate online performance with actual sales data.
Nielsen and Vision Critical, a leading cloud-based customer intelligence platform provider, have announced a strategic alliance that will enable clients to better understand their customers and build more authentic customer relationships.
Nielsen Marketing Cloud today announced an insight collaboration with i2c, the unique partnership between Sainsbury's and Aimia that specialises in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for customers.
Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Technology-savvy consumers are increasingly motivated by new advances in automobile tech, particularly around safety and convenience, when making a new car purchase. However, a lack of familiarity with connected vehicles and some lingering privacy concerns around these technologies remains as an obstacle to wider adoption and increased sales.
Hispanics are a key demographic to watch, especially in a presidential election year, according to 'From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America,' a Nielsen report released today.
Nielsen (NYSE: NLSN) today announced that Bahakel Communications, a leading media company that owns and operates 14 television and radio stations across the United States, has signed a multiyear agreement for Nielsen’s Local Television Measurement.
Nielsen and Food Marketing Institute have announced a strategic analytic alliance to uncover comprehensive insights on the “Digitally Engaged Food Shopper.” Results from this multi-year initiative will focus on current and future digital shopping behaviors, incorporating perspectives from top retailers, CPG manufacturers and technology providers.
The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing, a leading mobile data and technology company, which provides Nielsen with Bridge’s oneAudience Deterministic Mobile data.
Nielsen (NYSE: NLSN) today announced the launch of Social Content Ratings, the most comprehensive measure of program-related social media activity across both Facebook and Twitter. This launch marks the first time that social TV insights across Facebook and Twitter will be measured with a standardized, third-party methodology and shared with the industry.
In the midst of a contentious presidential election season, consumer confidence in the U.S. is on the rise. Despite the uncertainty and starkly contrasting rhetoric around key economic issues, Americans remained optimistic in the second quarter, as confidence increased three points to 113. In contrast, the global consumer confidence index for the same period was flat at 98.
Nielsen today announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
Today, Nielsen (NYSE: NLSN), the music industry's leading data information provider, announced the 2016 Nielsen Mid-Year U.S. Music Report for the six-month period of Jan. 1, 2016, through June 30, 2016.
Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes. In conjunction with announcing the winners, Nielsen also issued the fifth edition of the U.S. Breakthrough Innovation Report at Nielsen’s U.S. Consumer 360 event in Las Vegas.
For the first time, N-Score will offer a “Fan Affinity” score that will quantify a celebrity's fan base to fit particular content or brands. This will provide the industry with a quantifiable way to research celebrities and brands based on fan behavior, complementing intuition in order to help inform talent decisions with actionable metrics.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Nielsen Consumer Neuroscience today announced the launch of an advertising research solution that will set a new standard for marketers looking to elevate their advertising creative and optimize in-market performance.
Nielsen Holdings, N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that it has agreed to extend the period for regulatory review of the Arbitron transaction into September. The regulatory process continues to progress and Nielsen continues to be confident in the ultimate outcome.
Billboard, Nielsen and NARM’s digitalmusic.org announced today the launch of the first-ever subscription services “On-Demand Songs” chart, and that this data will also be included in the Billboard Hot 100, the preeminent singles chart in the United States.
Nielsen, a leading global provider of insights and analytics around what consumers watch and buy, today released a new report indicating that 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.