New Agreement Provides Substance and Credibility to Ratings with Nielsen’s Independent Measurement
New York, NY, Lakeville, MN—Adams Radio Group has entered into a new five-year agreement with Nielsen to provide ratings for its clusters in Fort Wayne, Las Cruces, Salisbury-Ocean City and Tallahassee. Adams was previously utilizing Nielsen ratings in Fort Wayne and Salisbury-Ocean City and Eastlan Ratings in Las Cruces and Tallahassee. The renewal began at the start of July 2018.
President and CEO of Adams Radio Ron Stone says, “We are very pleased to extend our relationship with Nielsen. As we have seen in the markets where we were already collaborators, Nielsen makes a significant difference in driving revenue. It is not always just about the ratings product. We use Nielsen research frequently and find that often the independent research we have access to adds substance and credibility about our industry and makes the impact needed to close more business.”
“We are pleased to have renewed our agreement with Adams Radio Group,” said Brad Kelly, Managing Director, Nielsen Audio. “This agreement is emblematic of the respect and trust that exists between Nielsen and Adams Radio Group. We believe that our measurement services will enable Adams Radio Group to tell the most comprehensive audience story to their advertisers to maximize their ad revenue.”
Nielsen is committed to total audience measurement and audio is a big piece of that story as it reaches more than 90% of adults every week. Radio’s unmatched reach is an asset to marketers who want to connect with broad-based consumers and increase the effectiveness of their advertising.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Adams Radio Group is headed by Ron Stone. Adams is a medium- to small- market company focused on local radio operations and creating great marketing opportunities in the local communities. The ownership group of ARG is comprised of individual investors led by Stephen Adams, who is Chairman and majority owner of The Adams Companies, a diversified group of companies encompassing wineries, vineyards, outdoor advertising, recreational vehicles, event marketing and other related services.
Dawn Rowan, Dawn.Rowan@nielsen.com, 646-654-8641
Adams Radio Group
Ron Stone, Adams Radio Group firstname.lastname@example.org, 651-387-2225