Assortment and Space Optimization
Unlock Growth at the Shelf
To grow at the shelf, you know need to get both assortment (the right products) and space (the right planogram), just right. All too often, these are treated as separate levers, leading to suboptimal results and dissatisfied shoppers.
With Nielsen ASO, we help you plan and execute your shelf strategy with the only integrated, cloud-based assortment & space solution. Create localized, space-aware assortments (leveraging the latest sales data for your products and categories), so you deliver the right assortment and the right shelf to drive optimal sales.