Before you invest millions in R&D and marketing for your products, you want to be sure they will earn back what you invest. That’s where concept testing can help. By allowing you to quickly and efficiently test several product prototypes with consumers early on, concept testing can provide insight into which ideas are most likely to hit your financial objectives. With that level of confidence, you can put your money behind your biggest and best initiatives.
Nielsen Quick Predict
To innovate with confidence, you need solid research backing your ideas. And you need it fast. But it’s not enough just to be quick. In fact, a whopping 69% of marketers say they don't trust the results they get from their current fast innovation tools. Quick Predict is out to change all that. Enabled by Nielsen Innovation Studio software, Quick Predict gives you fast, in-depth answers based on methodology you can trust.